FREE for MBAKS members
$25 for nonmembers
Learn why industry and consumer trends matter to your business
What are consumers thinking? Join us for a discussion about major trends that are impacting consumers when it comes to home improvement. This lunch and learn will reveal the findings from a consumer research study conducted exclusively in the Seattle market.
With today's competitive business landscape, how can you optimize every dollar spent on marketing and promoting your business? Learn to build a marketing strategy that makes the most of every dime you spend. Lunch will be served.
Meet your speaker
Mike Anderson
Consumer Analytics & Insights Director, Cox Media Group
Mike will discuss consumer trends, the needs and wants of the industry, and how to stay relevant in a shifting market while preparing your business for a stronger 2019.
Mike helps companies notice, understand, and take advantage of industry and consumer trends. His command of consumer behavior and marketing research helps businesses get to the root of the matter, transforming information into actionable knowledge, creative ideas, and effective marketing strategies.